EMG Collectives

OUR MOTTO:

Stronger Together!

“EMG Collectives was formed because of our mutual love of music. We want to give artists and music business professionals a way to connect on a global level.
We believe we are Stronger Together”.

About Us

We Are The Collectives. We Help Artists Build Their Dreams.

The definition of our collective is a group of entities that share or are motivated by at least one common issue or interest, or work together to achieve a common objective.
We are a group of individuals who have been travelling, working, and sharing our goals for years and have decided now to make it a reality and available on a global level for others to access the professionals as we do in our circle of professionals.

We All Need Help Finding The Path Leading Forward.

This initiative has unprecedented reach across all media and mediums, breaking through the barriers to ensure your needs are seen and heard.”

This Is What We Do

01.

Mentoring

One on one sessions offering consulting, guidance and advice, providing ways to navigate on a business level while maintaining your creative side.

02.

Logistics

By having a full team representing you, we will build a plan to create branding, graphics, websites, a business plan, apps to help provide a path to success for you, the artist.

03.

Strategies

Creating a custom built plan for the artist, we then create a timeline for successfully and realistically achieving the goals, based on either a short or long term involvement.

04.

Artist Direction

We provide artist direction that you are always in charge of your own career while your team will provide information and a business plan to move your career to the next level.

05.

Road Ready

Every member of the EMG Collectives has been an artist and/or music professional and with the
experience of touring on a global level. We can provide you with the information needed to travel in North America, Europe and Canada, from tour detail logistics, stage plots, technical riders and what you will need to make the tour easier to handle so you can be successful on the road.

06.

Media Manners


We can provide templates on how a press release should read as well as the components needed to achieve potential coverage. With media experts, Radio Djs, and PR professionals, we can advise you
what the journalist and radio stations want to receive in your presentation and also provide advice on who to hire for your PR needs.

07.

PR Plans & Rollout

Once you have a finished product ready for release, then what? We can customize a package based on what you goals are and give you a step by step plan, including working within your budget, So many artists have great songs, but no plan to release; we want you to have success as we share in that story.
If you win, we win!

08.

Mental Health & Awareness

We are committed to share our support and understanding of the stress and mental health issues that come hand in hand with being a creative person. We offer one on one conversations on how to address those emotions incl. lack of confidence, the imposter syndrome, and the self sabotage that is so common in the music industry.

THE COLLECTIVES

Sandy Graham
Strategist, Entrepreneur, Journalist, Editor, Choreographer, Radio Host, Event Producer.

Sandy Graham has perhaps had one of the most diverse and interesting careers in the Canadian Music Industry. She is currently the Owner and Editor-In-Chief of both Cashbox Canada and Record World International, magazines, along with being the Founder and Program Director for Cashbox Radio.

With over 45 years in the Creative Arts, Sandy Graham has been involved various aspects of the entertainment industry, and is a true trailblazer as well as a supporter of music and artists. Sandy holds the position of being the 3rd female Music Director in Canada, earning a reputation breaking artists such as Shawn Phillips, Heart, Daryl Hall & John Oates, Ian Matthews, Jesse Colin Young amongst others. She was also one of the first women to be hired by a major label, holding the position of Eastern Promotions Manager for RCA Records in Montreal, Quebec which resulted in working and touring with the aforementioned Daryl Hall & John Oates, KC & the Sunshine Band, Natalie Cole, Tower of Power. For touring and management she has worked with the likes of Andy Kim, Chubby Checker, Tommy James and the Shondells, Gowan of Styx, John McDermott, Gerry & the Pacemakers, Terry Sylvester/The Hollies, Bobby Curtola, April Wine to name a few.

Sandy Graham has owned various music venues in her career, including the Legendary Horseshoe Tavern and Route 66 and produced shows for The Tall Ships, Starlight Foundation, Toronto Blue Jays Baseball Club, Variety Village, Earth Day 2021 with Tom Jackson. Also a certified choreographer, Sandy worked with Atlantis Films as a dance instructor and choreographer (Robocop, Almost Grown, Maniac Mansions-SCTV, David Chase/Sopranos, Joe Flaherty) and continues to teach dance to this day.

Currently Sandy Graham tours globally on panels in various countries, focusing on awareness of equality, ageism, mentoring and mental health. Still active in the management part of her career, her most recent move is to be the driving force behind EMG Collectives, working with a global network to focus on promoting and providing mentoring and guidance to legendary and indie artists.

“I am so humbled to now embark on yet another musical journey, this time working with such a team of experts to create EMG Collectives, where we feel this is the team that make make the dream happen.”

Lennart Kleine

Lennart Kleine is an accomplished professional with extensive experience in managing overall operations and resources of company, as well as directing and coordinating operational activities at highest level of management. Demonstrated background in negotiating win-win sustainable deals to cultivate and supports long term business relationships.

Proficient in developing high-quality business strategies, leading/motivating subordinates, and devising improvements/solutions for problems. Instrumental in directing and coordinating to organization’s financial/budget activities to increase efficiency, as well as analyzing overall company operations.

Expert in leading cross-functional teams, coordinating with diverse stakeholders, and complying with regulatory policies/ guidelines. Multilingual communicator with exceptional leadership, problem-solving, people management, multitasking, hard-working, and relationship-building skills.

“Although I am new to the music industry part of business, my actual love of music goes back decades growing up in Sweden and playing in bands. I look forward to developing the business plans moving forward and to be with the incredible expertise of the EMG Collectives.”

Malin Osth

Malin Osth has been involved in the music industry for decades, both as a performer and most recently as a co-founder and producer of Lilla By Festivalen, a hybrid family festival now heading into its 4th year.

Malin has performed and toured as an artist since she was 18 years old and has never stopped performing since then In 2012 the band Bara Jonson and Free was formed together with the amazing Jonas Tancred. BjF has since released three full length albums, of which two are vinyl LPs. Bara Jonson and Free is now an international touring duo with their own music genre, Crockpop, and was nominated as best emerging artist in Toronto during Indie Week 2019, they showcased at the legendary MIDEM, performed on the Uline Warehouse stage at Summerfest and made headlines with their initial leap into Canadian territory Newfoundland. They were selected as INES talent 2020 and 2021. Malin was instrumental in making the Building Bridges TO a reality, forming a allegiance with her Canadian colleagues.

In 2021, Malin and Jonas from Bara Jonson and Free, started the music festival ‘Lilla By Festivalen’ in their home village of Rinkaby, Sweden. Already in 2022 it had grown into a hybrid festival; somewhere between festival and showcase. In 2023 they are also adding ‘Kristianstad Music Days’ showcase to their event production claim, as well as creating the Kanada Barn on site for Lilla By Festivalen, further more promoting the Canada Sweden connection. In addition, BjF created their own augmented reality app for vinyl enhancement, developed by BjFGO! This unique app is now ready to be developed for other artists and industry outlets.

Malin has an extensive background and experience in logistics, planning, and artist development, as well as creative project input combined with what she offers as an EMG Collectives.

“Being an artist myself, I understand the complexity of how it feels to be creative and the need to be with a team to make this happen. I am honored to be one of the major parties in the EMG Collectives, and look forward to assisting in making dreams into reality.”

Jonas Tancred

Jonas Tancred started his music career in the early 80’s as a singer/guitarist/songwriter, continuing to pursue his musical career today.
While honing his craft, Jonas worked in various corporate capacities, gaining experience as sales/advertising account manager, and a business recruiter for his own company. This experience gave him business knowledge to pursue his own music industry career and that background has helped him to move forward to develop further skills that have made him a valuable asset to EMG Collectives.

2007 Jonas accidentally stumbled into the online virtual world of Second Life and live streaming music over the internet which led to him being signed to a New York record company.
This came to play a major part of the 2011 HBO documentary ‘When Strangers Click’ featuring him and his Second Life alter ego, Bara Jonson, being nominated for an Emmy-award. The same year he released his first album ‘Lost in America Somewhere’.

Bara Jonson and Free is now an international touring duo with their own music genre, Crockpop, and was nominated as best emerging artist in Toronto during Indie Week 2019, they performed at the legendary MIDEM, Summerfest and made headlines with their initial leap into Canadian territory Newfoundland. They were selected as INES talent 2020 and 2021.

Jonas was instrumental in making the Building Bridges TO a reality, forming an allegiance with his Canadian colleagues.
 
In 2021, Malin and Jonas from Bara Jonson and Free, started the music festival ‘Lilla By Festivalen’ in their home village of Rinkaby, Sweden. Already in 2022 it had grown into a hybrid festival; somewhere between festival and showcase. In 2023 they are also adding ‘Kristianstad Music Days’ showcase to their event production claim, as well as creating the Kanada Barn on site for Lilla By Festivalen, further more promoting the Canada -Sweden connection. In addition, BjF created their own augmented reality app for vinyl enhancement, developed by BjFGO! This unique app is now ready to be developed for other artists and industry outlets.
 
The decades of experience in his diversified career have given Jonas an uncanny understanding of what an artist needs to develop their branding,
concepts as well as their careers.

“Having worn many hats in the music industry I truly have the insight and compassion about the challenges an artist faces daily. Now being able to join
forces with the experienced professionals in the EMG Collectives, I am looking forward to seeking out ways to develop a strong team that can offer
a path to success.”

Lisa Hartt

With a career that encompasses decades of performing and touring success as a recording artist, as well as a corporate logistics background, Lisa Hartt brings her experience of trouble shooting, project planning and executive direction to contribute to the EMG Collectives team. Also bringing her professional background of working with mental health and wellness, Lisa can consult on being able to maneuver the complicated world of being an artist as well as participating in the music business side to achieve success.  Lisa brings her own personal experience and history to guide artists through the sometimes stressful side of the creative arts.

“My background is as an artist for over 60 years. However, I have a parallel working world on the corporate side for over 30 years. It is this unique positioning that makes it incredibly exciting to work with the other members of the talented and knowledgeable team at EMG Collectives.”

LISA NASTA

Lisa Nasta is a seasoned event manager and programmer. She also coordinates music educational programs and is the Director of Re-Play Music C.I.C; a non-profit community project that donates musical instruments, educates and entertains children, and is a permanent fixture at Kidz Field, Glastonbury Festival.

A master craftsman and luthier, Lisa was the director of the Surrey Strings Music Store in London for 10 years. Her penchant for festival planning and organization found its roots there.

She has been twice nominated for the Green Awards at Merton Borough, and the Re-Play Music Project has won two Music Industry Awards for “Environmental Initiative & Sustainability” from the Music Industry Association of Britain (MIA) & America (NAMM).
Lisa is currently an area coordinator & production manager for Green Futures Field, Glastonbury. Youth Music Coordinator for Kidz Field, Glastonbury. Kids Area Coordinator for Weyfest. Re-Play Music Project coordinator WOMAD.

Our Charity of Choice

If You Want To Know More,
Feel Free To Contact Us

Send Your E-mail to: info@emgcollectives.com